Meta to Wind Down Sales Partner Program, Have Advertisers Work Directly With Company

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The programs are extensions of a company’s sales teams that have local presences in various countries. These programs aim to enhance sales efforts by establishing a strong local presence and building relationships with potential customers. By having local teams in place, the company can better understand the specific needs and preferences of customers in different markets. This allows for more targeted marketing and sales strategies to drive business growth. These programs have proven successful in expanding the company’s reach and increasing sales revenue.